Why semantic targeting trumps seo keyword approaches via: iMediaConnection
Opening Remarks & Keynote: “How Semantics Improve Brand Safety and Ad Relevance”
Presenter: David Crystal, Linguist, Author, Linguistic Advisor to ad pepper media semantics and how it improves the relevance of online advertising and brand safety. No airline wants its ad next to a story of a plane crash, yet due to the simplicity of keywords, this can happen. David Crystal explains how analyzing meaning behind language can help brands reach their target audiences.
Web 2 Seo Info Tags: advertising
, branding , context , relevance , semantics Web 2 Seo Info Tagged: advertising branding context relevance semantics
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