Why semantic targeting trumps seo keyword approaches via: iMediaConnection. Video keynote Presentation by Ad Peppers David Crystal on semantic ad relevance and intelligent contextual semantic targeting. Seo info beyond web 2.0 seo info.
Opening Remarks & Keynote: “How Semantics Improve Brand Safety and Ad Relevance”
Presenter: David Crystal, Linguist, Author, Linguistic Advisor to ad pepper media semantics and how it improves the relevance of online advertising and brand safety.
No airline wants its ad next to a story of a plane crash, yet due to the simplicity of keywords, this can happen. David Crystal explains how analyzing meaning behind language can help brands reach their target audiences.
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